About the Festival
Discover the story behind Tanzania's premier Land Rover gathering and why it has become the most anticipated automotive and cultural event in East Africa.
Our Story
The Land Rover Festival Tanzania began as a small gathering of passionate off-road enthusiasts in 2023. What started with just 50 vehicles has grown into East Africa's largest celebration of Land Rover heritage and adventure.
Our festival uniquely combines the thrill of off-road exploration with Tanzania's rich cultural tapestry. We believe that adventure is best shared, and our event creates lasting connections between people from diverse backgrounds united by their love for Land Rover vehicles.
Last year's inaugural festival welcomed over 300 participants from across Tanzania, Kenya, Uganda, and beyond. The success of our first event has inspired us to create an even more spectacular experience for 2025.
Our Mission & Vision
We're driven by a passion for adventure and a commitment to celebrating both automotive excellence and cultural diversity.
Our Mission
To create the premier Land Rover experience in East Africa by combining thrilling off-road adventures with authentic cultural celebrations, fostering community connections and promoting responsible tourism in Tanzania.
Our Vision
To establish Tanzania as the ultimate destination for Land Rover enthusiasts worldwide, creating lasting partnerships between international visitors and local communities while preserving our natural heritage.
Why This Festival Matters
Our festival creates positive impact across multiple dimensions, from community building to economic development and cultural preservation.
Community Building
Strengthening the Land Rover community across East Africa while promoting responsible off-road practices and environmental stewardship.
Cultural Exchange
Celebrating Tanzania's rich heritage through music, dance, and traditional ceremonies while fostering international friendships.
Economic Impact
Supporting local businesses, creating employment opportunities, and showcasing Tanzania as a premier automotive tourism destination.
Our Partners
We're proud to collaborate with esteemed organizations that share our vision for adventure and cultural celebration.
Government of Tanzania
Official support from the Tanzania Tourism Board and Ministry of Natural Resources, ensuring our festival meets the highest standards of safety and cultural sensitivity.
Land Rover Club Tanzania
Partnership with the official Land Rover Club Tanzania, bringing together the most experienced off-road enthusiasts and technical expertise in the region.
Be Part of Our Story
Join us in creating unforgettable memories and building lasting connections. Register now for the Land Rover Festival in Iringa Region, Tanzania — November 28-30, 2025.